Sunday, August 7, 2011

JD Powers Ratings - How good?


!±8± JD Powers Ratings - How good?

I've always heard within JD Powers'. They test and evaluate products and services on a variety of factors. If a product is the prize he won so many clients know their advertising.

But how accurate is this information? Well, in some ways is very good. In other cases, there is something missing.

They compile their data from surveys of customers only. As long as they have a sufficiently large sample, this is good information, but in some casesincomplete. For example, customers can be satisfied very satisfied with a particular machine, but does not include JD Powers rating crash tests. I certainly useful to know that about a car before I bought it. What is covered? They have ratings on everything from the cost of claims, which interviewed some clients who had claims. I would also like a policy expert who can compare to seeing the coverage will be reviewed. I'm sure the procedures for the controlled delivery of research and data collection from aThird, these financial statements. As long as you know knows how to get their information, that's fine. Probably you have to do some research before buying.

Here there is a problem that worries me, though. Companies must pay JD Powers, to verify their products. If they win a prize, they must pay again to use their names in their advertising. This does not mean that the ratings are suspect. They have a reputation to protect, and I'm pretty sure that's PollThe methods are very well documented and well. The money issue is currently a problem, though.

Not all products or services in each category will be reviewed. I saw a category with less than ten companies review. This is only a small percentage of companies that produce this particular product. And as for companies that participate, but routine end at the bottom of the assessments? Why should they pay to participate again?

Of course, every company would have to earn moneyinvolved in some way to pay for all the work in carrying out investigations. Do not sell a magazine like Consumer Reports.

Maybe they should have membership as the Better Business Bureau. The company should pay a fee to be tested for certain minimum requirements. If you do not meet these requirements, they can become members. You could use this term in their advertising, so that customers know that JD Powers has verified that they have fulfilled these requirements. Then you could takemoney from memberships and use it for customers of all products and services in a category, not just those who are members of the study. This would be an advantage for the company, the highest rate, because customers can see how they stack against all their competitors.


JD Powers Ratings - How good?

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